blog: tag - Research

All SwissPeaks blog posts with the tag: Research

 


SwissPeaks goes to Keele University!SwissPeaks goes to Keele University!

13th December 2016

On the 6th of December, following a few weeks of preparation, SwissPeaks went to keele University to give a lecture to the students of the module “Political Research in Practice” within SPIRE (the school of Politics, Philosophy, International Relations and Environment).

The US Presidential Election: The end of Political Polling?The US Presidential Election: The end of Political Polling?

11th November 2016

“The distinction between one kind of poll and another is important, but it is also often exaggerated. Polls drive polls. Good polls drive polls and bad polls drive polls, and when bad polls drive good polls they’re not so good anymore.” - Nate Silver

How Important is Technology in Innovating the Industry?How Important is Technology in Innovating the Industry?

26th September 2016

Data transfer is a vital step in the data management process. From data collection to processing into a data file or a frequency report, forming handshakes between these processes is where technology can really add value.

Contemporary data processing - a lack of data management training?Contemporary data processing - a lack of data management training?

19th September 2016

At the most basic level, it is the data processing team’s responsibility to make sure the data captured or entered is correct. This means ensuring that the aggregated frequencies for each question adhere to the questionnaire content and skip logic.

The C WordThe C Word

12th September 2016

The C word that is hot on everyone’s lips? Content of course. With inbound marketing, content is everything.

A Long Term Solution to Perfect Questionnaire DesignA Long Term Solution to Perfect Questionnaire Design

30th August 2016

Last week we discussed a short-term fix to improve your questionnaire design involving the use of MS Word tables. This is in effect a very simplified question database concept. This week we’re going to share with you a more long-term fix.

 



 

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