blog: tag - Market

All SwissPeaks blog posts with the tag: Market


SwissPeaks goes to Keele University!SwissPeaks goes to Keele University!

13th December 2016

On the 6th of December, following a few weeks of preparation, SwissPeaks went to keele University to give a lecture to the students of the module “Political Research in Practice” within SPIRE (the school of Politics, Philosophy, International Relations and Environment).

The US Presidential Election: The end of Political Polling?The US Presidential Election: The end of Political Polling?

11th November 2016

“The distinction between one kind of poll and another is important, but it is also often exaggerated. Polls drive polls. Good polls drive polls and bad polls drive polls, and when bad polls drive good polls they’re not so good anymore.” - Nate Silver

The rise of Virtual networking: The importance of LinkedIn to SwissPeaksThe rise of Virtual networking: The importance of LinkedIn to SwissPeaks

24th October 2016

Like many other businesses and individuals, we make use of the social media platform LinkedIn. A business orientated website that has been around before the days of Facebook. It is an environment for working professionals that appeals to those looking to gain new clients, expand their business networks or possibly employment.

5 Reasons Your Business Should Use Social Media5 Reasons Your Business Should Use Social Media

3rd October 2016

As market researchers, we love making use of social media in order to stay up to date with industry news, grow our brand online and share tips and tricks with other market research lovers like ourselves. What can using social media do for your business?

Contemporary data processing - a lack of data management training?Contemporary data processing - a lack of data management training?

19th September 2016

At the most basic level, it is the data processing team’s responsibility to make sure the data captured or entered is correct. This means ensuring that the aggregated frequencies for each question adhere to the questionnaire content and skip logic.

The C WordThe C Word

12th September 2016

The C word that is hot on everyone’s lips? Content of course. With inbound marketing, content is everything.

From Keele University to SwissPeaksFrom Keele University to SwissPeaks

15th August 2016

University is the time for aspiring students to reach out and discover the unknown. An opportunity to open up and discover new means of thinking and to explore new perspectives. 

Flashback Friday: Our Collaboration with ZappistoreFlashback Friday: Our Collaboration with Zappistore

5th August 2016

Did you know that SwissPeaks have been involved in the developments at Zappistore over the last 4 years? Our invitation to join the Zappistore consortium came about due to our extensive work on market research data and the tendency to build our own toolkits to automate various periodic activities.

New MR: How Important Is Technology in Innovating the Industry?New MR: How Important Is Technology in Innovating the Industry?

28th July 2016

Data transfer is a vital step in the data management process. From data collection to processing into a data file or a frequency report that is ready for the client, this forming of handshakes is where technology can really add value. Where 15+ years ago the majority of SwissPeaks’ time was spent manually setting up scripts in order to check the data, we now spend less time needing to do this and can deliver expedited data and frequency reports.



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