Blog - Page 2

The SwissPeaks blog provides weekly updates on industry news and tips and tricks on how to maximise efficiency in market research.


Contemporary data processing - a lack of data management training?Contemporary data processing - a lack of data management training?

19th September 2016

At the most basic level, it is the data processing team’s responsibility to make sure the data captured or entered is correct. This means ensuring that the aggregated frequencies for each question adhere to the questionnaire content and skip logic.

The C WordThe C Word

12th September 2016

The C word that is hot on everyone’s lips? Content of course. With inbound marketing, content is everything.

Grabbing Africa by the HornGrabbing Africa by the Horn

5th September 2016

In our transition to a full service market research agency, we are expanding our services domestically within the East African region. We have created a local field management and market research division in Nairobi, Kenya, providing clients with an experienced and localised understanding of the African market.

A Long Term Solution to Perfect Questionnaire DesignA Long Term Solution to Perfect Questionnaire Design

30th August 2016

Last week we discussed a short-term fix to improve your questionnaire design involving the use of MS Word tables. This is in effect a very simplified question database concept. This week we’re going to share with you a more long-term fix.


An Easy Solution for Perfect Questionnaire DesignAn Easy Solution for Perfect Questionnaire Design

22nd August 2016

As you may have gathered from our previous post, the most frustrating part of being in the data processing business is the way in which some research teams develop questionnaires to lack content, layout accuracy and clarity. There are two solutions to this.

From Keele University to SwissPeaksFrom Keele University to SwissPeaks

15th August 2016

University is the time for aspiring students to reach out and discover the unknown. An opportunity to open up and discover new means of thinking and to explore new perspectives. 

Top Questionnaire Faux Pas to AvoidTop Questionnaire Faux Pas to Avoid

8th August 2016

Experience has taught us that a significant amount of time and money is wasted due to poor communication and poor questionnaire design/structure. When working on international projects, the likeliness of the data processing teams delivering a substandard questionnaire design is much higher than we’d like.

Flashback Friday: Our Collaboration with ZappistoreFlashback Friday: Our Collaboration with Zappistore

5th August 2016

Did you know that SwissPeaks have been involved in the developments at Zappistore over the last 4 years? Our invitation to join the Zappistore consortium came about due to our extensive work on market research data and the tendency to build our own toolkits to automate various periodic activities.

The Triple Threat: Data Capture, Entry and VerificationThe Triple Threat: Data Capture, Entry and Verification

1st August 2016

Data capture, data entry and verification has always been an area of concern for SwissPeaks and irrelevant of data collection type, there is a significant amount of manual work that goes into the following:

New MR: How Important Is Technology in Innovating the Industry?New MR: How Important Is Technology in Innovating the Industry?

28th July 2016

Data transfer is a vital step in the data management process. From data collection to processing into a data file or a frequency report that is ready for the client, this forming of handshakes is where technology can really add value. Where 15+ years ago the majority of SwissPeaks’ time was spent manually setting up scripts in order to check the data, we now spend less time needing to do this and can deliver expedited data and frequency reports.



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