About SMS
What do small organisations and large international groups have in common?They all need feedback from their customers at some point.
Traditionally research has been done via conventional surveys and questionnaires which are difficult to plan, conduct, analyse and generally have a poor response rate of just a few percent.
SwissPeaks have introduced new, web based SMS questionnaires, which will enable organisations to gather information from respondents quickly, efficiently and with little intrusion on the respondent. This new way of research is proven to be far more effective than traditional methods, with response rates often hitting 90% and more.
SMS questionnaires allow hundreds or thousands of questions to be asked in a modern and advanced way. It reduces costs as there is no printing, postage or physical researchers, the responses are quicker so the information will be relevant for a longer time and the information can be disseminated and used by the company at a very fast pace.
How it works
|
SEND QUESTIONS via SMS The client creates their own questions which are sent out automatically after each response has been received. |  |
FAST RESPONSE Your interviewees receive the questions individually. They answer the questions and press send. It's quick, easy and effective. | |
RESULTS ANALYSIS The answers are fed directly into our bespoke web-based software giving instant updates and accurate results. |
There is no cost to the respondent, thus encouraging an even higher response rate and their details are not passed onto any third parties.
Not only can businesses save money when comparing SMS research to traditional questionnaires they will also get many more responses.
The ease, price and availability makes SMS research very appealing to the modern business, rendering traditional questionnaires almost obsolete. If you want feedback from customers immediately then SMS Questionnaires are the way to go rather than wasting time with slow traditional methods that will not give you as accurate results.
Advantages
- Easy for customers to make positive or negative comments
- Low cost
- Fast & efficient
- View feedback securely on-line
What can it do for my business?
- Can inspire new business initiatives and ideas
- Gauges customer satisfaction
- Devise more effective marketing strategies
- Identify opportunities
- Identify market potential
- Minimizes the chances of loss or potential problems
- Serve as an evaluation tool
- Analyse competitors and create strategic plans to beat rivals
- Track service performance
- Future communication can be directed to mobile phone
Frequently Asked Questions
- What applications can SMS surveys be used for?
- Product surveys
- Customer satisfaction surveys
- Opinion poles
- Voting
- Anyone who provides a service and needs customer feedback
- How do respondents submit responses to surveys?
- Am I limited to the amount of questions and answers per survey?
- You can have as many questions as you want.
- The question content should be concise
- The question style and format should fit easily within an SMS message
- There is actually no limitation on the size of the question– however, there is a cost implication based on every 160 characters per SMS, i.e. if one question contains 345 characters (including spacing) the cost attributed to the question will be the equivalent of 3 SMS messages.
- What is the maximum number of respondents?
- Unlimited. You only pay for the amount of data you want to report on
- There is no cost implication to your customers when they reply to the SMS
- Which mobile phones are supported?
- Any mobile phone that supports SMS can be used
- There are no geographic boundaries to which customers you can reach
- How long before the results are available online?
- How much does the SMS cost the respondent?
SMS based surveys are easy, simple, efficient and cost effective. Response can be sent instantly
Examples of applications are:
Examples of applications are:
Simply by pressing the corresponding number or letter to the answer they have
SMS based surveys are easy, simple, efficient and cost effective. Response can be sent instantly
Examples of applications are:
Examples of applications are:
Results are available instantly. As soon as we receive an SMS the data is processed and information available online.
The SMS doesn't cost the respondent anything.
US compatability issues