5 Reasons Your Business Should Use Social Media
As market researchers, we love making use of social media in order to stay up to date with industry news, grow our brand online and share tips and tricks with other market research lovers like ourselves. What can using social media do for your business?
5 reasons your business should use social media
So, you’ve heard social media is the next big thing. You’ve taken the plunge and opened up a Facebook and Twitter account. Now you’re starting at your blank timeline, scratching your head and thinking “What now?” Good news! We’ve put together five ways to help you get the most out of your new platforms.
Visibility and Awareness
Currently, 2.2 billion people actively use social media networks. This figure expected to reach some 2.5 billion by 2018 – around a third of Earths entire population. Can you imagine the kind of impact you could have if there are potentially that many people listening? This is especially helpful if your business relies on exports or if you’re looking to expand globally. So long, geographical barriers, hello international trade!
Social media marketing results in higher conversion rates than traditional methods. Twitter’s study shows that 50% of users are more likely to buy from a company that they follow on social media. This is probably because customers feel more inclined to buy from companies when it feels like an actual person rather than a company. Social media allows you to do this by giving your brand a persona.
Boost Brand Image
People are fickle. Boosting your engagement with your customers online will boost brand loyalty and could be the deciding factor between them staying with your or losing out to a competitor. It allows you to elevate your customer service abilities by giving people real-responses online. Furthermore, platforms such as Instagram and Pinterest allow you to create a collection of relevant photos, which will help to reinforce your visual brand identity.
Word of Mouth – Amplified
What would you say if your most successful method of acquiring business? For most people, it’s word of mouth. The best thing about social media is that it allows your customer to brag about your product, not just to their group of 5 mates at the pub, but to thousands of people across the globe!
Keep Your Enemies Close
Chances are your competitors are also using social media as part of their marketing strategy. Follow them to keep a close eye on what they ‘re doing and see whether you can do it better. Go through and follow the people following them. Like we mentioned earlier, people are fickle and a simple follow can eventually lead to a sale.