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The SwissPeaks blog provides weekly updates on industry news and tips and tricks on how to maximise efficiency in market research.

 


SwissPeaks Rules for Developing Data Viz DashboardsSwissPeaks Rules for Developing Data Viz Dashboards

30th January 2017

The user experience of a dashboard depends on its user base, the amount of data being utilised and more significantly, the data types or data structures employed. SwissPeaks have created a set of benchmarks and rules that allow data quantity and various data types to be easily and quickly uploaded to our data visualisation platforms.

SwissPeaks goes to Keele University!SwissPeaks goes to Keele University!

13th December 2016

On the 6th of December, following a few weeks of preparation, SwissPeaks went to keele University to give a lecture to the students of the module “Political Research in Practice” within SPIRE (the school of Politics, Philosophy, International Relations and Environment).

The US Presidential Election: The end of Political Polling?The US Presidential Election: The end of Political Polling?

11th November 2016

“The distinction between one kind of poll and another is important, but it is also often exaggerated. Polls drive polls. Good polls drive polls and bad polls drive polls, and when bad polls drive good polls they’re not so good anymore.” - Nate Silver

The rise of Virtual networking: The importance of LinkedIn to SwissPeaksThe rise of Virtual networking: The importance of LinkedIn to SwissPeaks

24th October 2016

Like many other businesses and individuals, we make use of the social media platform LinkedIn. A business orientated website that has been around before the days of Facebook. It is an environment for working professionals that appeals to those looking to gain new clients, expand their business networks or possibly employment.

5 Reasons Your Business Should Use Social Media5 Reasons Your Business Should Use Social Media

3rd October 2016

As market researchers, we love making use of social media in order to stay up to date with industry news, grow our brand online and share tips and tricks with other market research lovers like ourselves. What can using social media do for your business?

How Important is Technology in Innovating the Industry?How Important is Technology in Innovating the Industry?

26th September 2016

Data transfer is a vital step in the data management process. From data collection to processing into a data file or a frequency report, forming handshakes between these processes is where technology can really add value.



 

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