Dyson Online Research
At the beginning of 2007 Austin
Research and Training, a research partner of SwissPeaks were commissioned to
co-ordinate, field and report on an online survey for the international brand
Dyson. It was the role of SwissPeaks during the project to script, test and
handle the sample management elements of the project for data collection. The
project was diverse and detailed in question format, skip-logic and image
requirement.
The survey was successfully conducted in Spanish using Bellview WEB, Pulse Train
that included detailed quota controls to achieve 560 completed interviews. The
fieldwork turnaround time was 2 weeks and SwissPeaks provided tabular analysis
and end user analysis, via Quanvert.
Dyson, delighted with the initial pilot project, recommissioned Austin Research
and Training to conduct a similar survey two months later. In addition to the
standard questionnaire, new questions about advertising, primarily based around
the presentation of short Dyson ads via an embedded video clip, were included in
the survey. In all, 4 different Dyson adverts were presented, each lasting in
the region of 20 to 30 seconds.
Due to continued success from the initial surveys, Dyson have recently
commissioned 8 further surveys with Austin Research and Training, who in turn
have continued their partnership with SwissPeaks. We will provide the field
capability and analysis expertise for each pre- and post-stage project in 4
further countries.
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